COHORT ANALYSIS: WHAT IT IS? WHY AND HOW TO DO IT?

Bei Lu, Director of Analytics at Smule talks about – What is cohort analysis, how to do it, Why?: to understand user retention by cohort, Estimate LTV, Identify opportunities for Marketing, Product or UX improvement, – (1) Define the right KPI to monitor (2) Track and collect user-level data (3) Drive actionable insights from analyses (4) Test your way for optimization

Source: 500 Startups