RE-MARKETING : GET STARTED

John Hamilton, GM at IdentityLink talks about –

What is re-marketing; why it’s valuable; how to get started/manage/optimize . Get started: place pixel; GTM; Vendors – Manage: Define Metrics (CPA, ROAS, Clicks); Customer profile and value/target CPA; Attribution; Timeframe – Optimization: Frequency; Recency; Bid; Additional Targeting (time of day)

Source: 500 Startups