Alfred E. Osborne, Jr., is UCLA Anderson’s senior associate dean for external affairs, with oversight of a variety of key initiatives for the school, including resource development, alumni relations, corporate initiatives and executive education.

Osborne also holds an appointment as Professor of Global Economics, Management and Entrepreneurship and is the founder and faculty director of the Harold and Pauline Price Center for Entrepreneurship & Innovation. The Price Center serves to organize faculty research, curricula and student activities related to the study of entrepreneurship and new business development at UCLA Anderson.

He served as UCLA Anderson’s interim dean from July 1, 2018 to July 1, 2019.

Osborne is interested in leadership development, specifically, “how young people in this turbulent world can find their voice and develop the ability to influence a challenging environment by being powerful. This speaks to my theme of moral, value-based leadership, with an active practice of achieving desired outcomes in constructive and collaborative ways.”

Osborne’s areas of academic expertise include social entrepreneurship and the development of a leadership approach that applies business models and methodologies to the nonprofit world. Under his leadership, the Price Center created a number of management development programs, including five in partnership with health care giant Johnson & Johnson: the UCLA/Johnson & Johnson Head Start Management Fellows Program; the UCLA/Johnson & Johnson Advanced Management Institute for Head Start; the UCLA/Johnson & Johnson Health Care Institute; the UCLA/Johnson & Johnson Health Care Executive Program; and the Management Development Institute (MDI) for health care organizations in sub-Saharan Africa. Several related, innovative programs include the Institute for the Study of Educational Entrepreneurship (ISEE) and the UCLA/Los Angeles County Office of Education (LACOE) Head Start Leadership Institute.

A deep belief in the value of entrepreneurship has guided Osborne’s vision for what is possible throughout his decades-long tenure at Anderson. In addition to founding the Price Center, he facilitated infusion of an entrepreneurial approach to leadership into the Anderson culture and curriculum, including and transcending the notion of business startups.

“Societies that don’t innovate are destined to die,” Osborne says. “My view was that our MBA students could benefit from understanding things from an entrepreneurial point of view.”

Osborne combines his emphasis on innovation with a deep belief in the value of a broad-based diversity that includes demographics but, just as important, a wide range of ideas.

“The value of cognitive diversity ― the acceptance of different points of view as expressed typically by different ethnicities, genders and cultures ― is the secret sauce of the American experience,” he says.

“I think we need to respect and cherish more of that. Life experiences shape peoples’ perspectives, and someone who grew up in a different culture is the gist of construction, connection and valuable conversations. I am a product of that diversity, coming to this country from Panama. My goal is simply to encourage people to get out into the traffic of ideas and collide with somebody with a different point of view. Physicists tell me there’s no work unless there’s friction and there’s no power or energy without collisions. Let’s collide in a more inclusive and respectful way,” he says.

Osborne is an active participant in the business community, serving as a director of Kaiser Aluminum, Wedbush Inc., and First Pacific Advisors (FPA) family of mutual funds. His nonprofit affiliations include serving as a trustee of the Geffen Academy at UCLA, Fidelity Charitable, the Harvard Westlake School, and the Los Angeles Police Memorial Foundation. He served many years on the corporate boards of the Times Mirror Company, US Filter Corporation, Greyhound Lines Inc., Nuverra Environmental Solutions Inc., First Interstate Bank of California, Nordstrom Inc. and K2 Inc., among others.

While on sabbatical from UCLA in the 1970s, he was an economic fellow at the Brookings Institution and directed studies at the Securities and Exchange Commission that contributed to changes in Rule 144, Regulation D and other exemptive requirements to the securities laws designed to lower costs and improve liquidity and capital market access to venture capitalists and emerging growth firms alike.

Osborne’s research interests also include venture capital and private equity, family and closely-held business, and the role of boards of directors in private, public and not-for-profit organizations.

A corporate governance expert, he established a Director Education and Certification Program designed to help officers and directors of public, private and nonprofits prepare for the fiduciary duties and legal responsibilities of governance. This program also addresses best practices and topical issues confronting directors.

Working as a consultant at Accenture in his home country of Argentina, Andres Terech (Ph. D. ’04) became a victim of the Mexican government’s decision to devalue the peso against the U.S. dollar in 1994. The “tequila effect” that this action had on the South American economy was the prime reason Terech left consulting and took advantage of a full EMBA scholarship at IAE Business School, Universidad Austral in Buenos Aires, before receiving a second scholarship to earn a Ph.D. at UCLA Anderson in 2004.

He began his academic career as an IAE faculty member in 1997, teaching MBA students and executive programs. After he received his Ph.D., Terech traded southern hemisphere summers for winters, traveling north to the U.S. to teach elective courses and conduct research as a visiting professor at UCLA Anderson.  He later became a full-time adjunct associate professor of marketing in 2009.

It’s not surprising that Terech’s strongest area of research is in retailing and includes modeling consumer choice behavior and competitive market structure.

“I grew up in the retail environment, as my family had two stores in a town north of Buenos Aires,” he says. His consulting experience covers several marketing challenges, such as new product launches, marketing plans and growth strategies, promotion and communication programs, distribution strategy, pricing and sales promotions, and feasibility analysis. He has advised startups and Fortune 500 clients in a variety of industries, including retailing, agribusiness, financial services, textile and automobile, and sits on the advisory boards of several start-up companies.

Terech’s current work focuses on studying the integration of different methods of shopping available to consumers and retailers performance metrics. He takes a special interest in marketing issues related to branding, pricing, franchising and retailing — evident in the Latin American Franchising Research Council (CLIF) he founded in 2007 in Argentina, which brought together academics and franchisors to help promote intellectual leadership in franchising. He teaches courses in pricing, marketing strategy, marketing analysis and frameworks, retail management, and sales force and distribution channel strategy. He has also taught executive seminars at different business schools in Spain, Mexico, Chile, Peru, and Ecuador.

He enjoys writing cases for publications, describing it as “the ideal way to connect theory and practice, to provide real context to frameworks and theories.” Much of his work has been published in scholarly journals and specialized business publications, such as Case Research Journal, Marketing Letters and Harvard Business Review. When not focusing on his research, Terech can be found occasionally on a basketball court, coaching soccer and baseball, or taking the family on yearly camping trips.

Studying markets at the level of the individual consumer has been Professor Randy Bucklin’s passion since he earned his Ph.D. from Stanford University in 1989. His work is designed to aid companies as they make a wide range of marketing decisions, including pricing, advertising, promotions and sales channels. “The critical thing is to understand marketing data at a rich and granular level,” says Bucklin. “From there, you can aggregate to any level you like.”

Bucklin’s award-winning work has advanced with the times. Originally, his research looked at data culled from bar codes and focused on consumer packaged goods. Today, his quest to understand consumer choice behavior focuses on Internet marketing and advertising. He now utilizes clickstream data sources that track the browsing and purchasing behavior of consumers on the Web in real time. The impact of his recent work has been highlighted by winning the 2015 and 2016 William F. O’Dell Award, a very prestigious prize that recognizes articles with the greatest long-run impact in marketing.

A versatile instructor, Bucklin has taught a variety of marketing courses at Anderson, including the required core course, sales and channel management, and price policies. “I consider teaching a special role that allows me to pass knowledge on to my students,” says Bucklin, who has received five teaching awards since joining the school. “It’s a real privilege to have as much of an impact as you can.”

Throughout his career, Bucklin has made numerous contributions to his field. These include co-editing the Journal of Marketing Research (2014–2016), co-editing Marketing Letters (2006–2010), co-chairing the INFORMS Marketing Science Conference in 2000 and co-chairing the Marketing Dynamics Conference in 2006. As a UCLA Anderson faculty member, his administrative service has included serving as faculty chairman and deputy dean from 2012 to 2015, serving two terms as marketing area chair and serving as chair of Anderson’s MBA Curriculum Committee from 2001 to 2004.