UCLA AMP 2023 Digital Transformation and New Business Models
According to a recent survey conducted by Harvard Business Review Analytic Services, 95% of global executives said digital transformation has grown in importance in their industry over the past 12 months; 90% said Covid-19 has accelerated the timing of their organization’s transformation efforts. This course covers the concepts of digital transformation strategy and execution. The course then starts moving into understanding the “Digital Business Models”, the module helps participants in selecting a suitable digital business strategy and model for their company.
Course Learning Objectives:
- Understand the digital strategy roadmap and the fundamentals of digital transformation.
- Create an operational and a digital services backbone for digital transformation.
- Unlock the different domains of digital transformation.
- Learn the aspects of B2B and B2C strategies and game-changing technologies for business.
- Review digital business models and understand a suitable digital business model for your business.
Syllabus
Learning Objectives:
- Understand the fundamentals of digital transformation.
- Create an operational and a digital services backbone for digital transformation.
Module Components:
Video Lectures:
- 5 Domains of Digital Transformation
- Digital Transformation : Creating An Operational Backbone
- Digital Transformation : Creating A Digital Services Backbone
Readings:
- Digital Transformation: A Primer
- Digital Transformation and the Subscription Model
- Unlocking Success In Digital Transformations
- Key Steps to Guide Your Digital Transformation Journey
- Obstacles To Digital Transformations
- Example: Digital Transformation within Manufacturing Industry
Quiz:
- Digital Transformation
Learning Objectives:
- Review digital business models and understand a suitable digital business model for your business.
Module Components:
Video Lectures:
- Clarifying the Digital Business Opportunity
- Defining the Digital Value Proposition
- Examples of Digital Business Models
Readings:
- Digital-First: The Essential Modern Business Mindset
- Growth of the Sharing Economy by PwC
- Freemium Business Model
- Obstacles To Digital Transformations
- Designing a Business Model for the Digital Economy
- The Power of Platforms
- Mastering Disruptive Business Models
Quiz:
- Digital Business Models
Learning Objectives:
- Unlock the different domains of digital transformation.
- Learn the aspects of B2B and B2C strategies and game-changing technologies for business.
Module Components:
Video Lectures:
- B2B Strategy and Digital Transformation
- Applications of Artificial Intelligence in Business
Readings:
- Digital Strategy Roadmap
- Data as a Strategic Asset for Business
- B2C Strategy and Digital Transformation
- Digital Business Transformation, The Game Changer
- What are Artificial Intelligence, Machine Learning and Robotics
Quiz:
- Digital Transformation Strategy and Execution
Support
Please email [email protected] for any support required with respect to the program, course or platform.