Product Development Lifecycle

Learning Objectives:

• Understand the role of ideation in product development, familiarize with the key skill required for idea generation, and learn the techniques for effective ideation.

Module Components:

Video Lectures:

• Ideation: What and How?
• Ideas are Generated from Anywhere
• Divergent and Convergent Thinking in Ideation
• The Process and Applications of Brainstorming in Ideation
• The Six Thinking Hats Ideation Method and its Application
• The SCAMPER Technique in Ideation

Readings:

• The Fundamentals of Brainstorming
• The Reverse Brainstorming Technique in Ideation
• Key Considerations in Applying SCAMPER to Ideation
• Other Ideation Techniques

Quiz:

• Idea Generation – Quiz

Learning Objectives:

• Learn the techniques of screening and selecting the most promising product ideas.

Module Components:

Video Lectures:

• What is Idea Screening?
• Cost-Benefit Evaluation
• Kano Model for Idea Screening

Readings:

• Detailed Explanation of Cost-Benefit Evaluation
• Detailed Explanation of Kano Model
• Decision-Matrix Evaluation

Quiz:

• Idea Screening – Quiz

Learning Objectives:

• Learn the process of building a product concept and gain an understanding into overcoming challenges in developing a product concept.

Module Components:

Video Lectures:

• Product Concept Development and Its Importance
• Overcoming Challenges in Product Conceptualization

Readings:

• What is a Product Concept?
• The Process of Creating a Product Concept
• Example: Creating the Concept of an App

Quiz:

• Concept Development – Quiz

Learning Objectives:

• Discover the role of concept testing in product development and learn methods to test product concepts.

Module Components:

Video Lectures:

• The Need for Concept Testing
• Qualitative Methods of Concept Testing
• Quantitative Methods of Concept Testing
• Example: Product Concept Testing in Retail

Readings:

• Concept Testing: Introduction
• Qualitative Methods: In-Depth Interviews, Focus Group, & Online Research
• Using Data to Surface the Best Ideas
• Quantitative Methods: Monadic vs. Sequential Testing
• A/B Testing in Product Management
• Conducting an A/B Test

Quiz:

• Concept Testing – Quiz

Learning Objectives:

• Familiarize with the various business analyses required to determine product success and determine the Business Analysts’ role in product development.

Module Components:

Video Lectures:

• Role of a Business Analyst in Product Development
• Sales Forecasting Techniques
• Break-Even Point Estimation

Readings:

• Example: Role of a Business Analyst in Software Development
• Detailed Explanation of Sales Forecasting Techniques
• Manufacturing Cost Estimation
• Demand Forecasting

Quiz:

• Product Business Analysis – Quiz

Learning Objectives:

• Know the various types of product prototypes and learn the process of rapidly developing one for your product.

Module Components:

Video Lectures:

• What is Prototyping?
• Sketching or Paper Prototyping
• Digital Prototyping
• Native Prototyping for IT Software Products

Readings:

• Kinds of Prototypes
• Steps to Creating a Prototype
• Rapid Prototyping and Its Types
• Native Prototyping for Hardware Products

Quiz:

• Prototyping – Quiz

Learning Objectives:

• Learn the process of developing Minimum Viable Prototype (MVP), and through the examples of leading companies, learn to build one for your product.

Module Components:

Video Lectures:

• Minimum Viable Products (MVPs) and Their Benefits
• Difference Between MVPs and Prototypes

Readings:

• Steps to Building an MVP
• How Uber, AirBnB and Dropbox Prototyped for Rapid Growth

Quiz:

• Minimum Viable Product (MVP) – Quiz

Module Components:

Readings:

• What Is Product Development Learn The 7-Step Framework Helping Businesses Get to Market Faster