NUS AMP 2 – Strategy, Innovation and Growth Mindset

Innovation isn’t one-size-fits-all. Depending on whether you’re an established company or a new and emerging brand, there are different ways you can create value, achieve differentiation, and outpace the competition and at your organization, innovation could mean anything from making gradual improvements to an existing product to creating a breakthrough technology or developing an entirely new market. There are multiple ways to pursue innovation. If you’re an incumbent business, thinking strategically through how you might improve your current products can help you maintain a competitive advantage, while industry entrants will want to create new products or markets to achieve success, according to Lauren Landry in an HBS article. Our work environments can trigger fixed-mindset. Organizations that embody a growth mindset encourage appropriate risk-taking, knowing that some risks won’t work out, according to an HBR study. This course emphasizes upon the core concepts of product and technology innovation and provides a detailed understanding of business strategies and business models. The course also covers the concepts of managing and driving growth in a comprehensive manner.
Private

Course Learning Objectives:

  • Acquire a comprehensive understanding of the innovation ecosystem.
  • Familiarize yourself with effective business strategy frameworks, principles and understand various business models and the concept of building a business model in a “Lean Start Up”.
  • Understand the essentials of succeeding in the global marketplace.

Faculty

Prof Andrew Delios

Prof Andrew Delios

Vice Dean MSc Programs | Professor, Strategy and Policy Department, NUS Business School

Andrew Delios is a Professor in the Department of Strategy & Policy, NUS Business School, National University of Singapore. He completed his PhD in 1998 at the Richard Ivey School of Business, Western University. He became a Fellow of the Academy of International Business in 2013. 

Andrew is an author or co-author of more than 100 published journal articles, case studies and book chapters, as well as an author of six books, including `China 88: The Real China and How to Deal with It. He served as an Associate Editor and General Editor of the UK-based Journal of Management Studies for seven years. He has also been the editor-in-chief for the Asia Pacific Journal of Management and an area editor at the Canadian Journal of Administrative Sciences. From 2011-2013, Andrew served as the President of the Asia Academy of Management. He is currently Vice-President Programs, while he also serves a three-year appointment on the AIB Board. AIB is the leading academic body for scholars of International Business.

Andrew has worked and lived in Asia for 25 years, including three years in Hong Kong and two in Japan. He has also worked in Australia, Canada, China, Finland, India, New Zealand, the Philippines, Sweden, Thailand, the United States and Vietnam. At NUS, he has taught in numerous programs, including the PhD and Executive MBA programs in Singapore, Thailand, India and the Philippines. He was an owner and director in Belgarath Investments Limited, a Singapore-based company that was engaged in international franchising with such brands as Chili’s, Subway and Sarpino’s Pizza.

Syllabus

Learning Objectives:
  • Familiarize yourself with effective business strategy frameworks, principles and understand various business models and the concept of building a business model in a “Lean Start Up”.
Module Components:

Video Lectures:

  • Business Strategy and Business Models – 1
  • Business Strategy and Business Models – 2
  • Business Strategy and Business Models – 3
  • Business Strategy and Business Models – 4
  • What is Strategy?
  • Creating and Capturing Value
  • Ensuring Competitiveness (VRIO Framework)
  • Challenges in Delivering Value
  • A Framework for Strategy Implementation
  • What is a Business Model?
  • Understanding the Lean Start Up Principles
  • Business Model Development with Lean Startup – I
  • Business Model Development with Lean Startup – II

Readings:

  • Porter’s Strategy Framework
  • Porter’s Five Forces – Strategy Framework
  • Business Models – Definition and Types
  • Lean Startup as an Entrepreneurial Strategy
  • The Case for The Fat Start-Up
  • Case Study: Air Asia: A Second Decade of Exceptional Growth

Quiz:

  • Business Strategy and Business Models
Learning Objectives:
  • Understand the essentials of succeeding in the global marketplace.
Module Components:

Video Lectures:

  • Strategy and Growth – 1
  • Strategy and Growth – 2
  • Strategy and Growth – 3
  • Strategy and Growth – 4
  • Strategy and Growth – 5
  • Assessing the Market Opportunity
  • Digital Business Growth Vs. Scaling
  • Strategies to Scale Digital Business
  • Finding New Markets for Digital Business Expansion
  • Tailoring for Local Customer Preferences

Readings:

  • Scaling a Digital Business
  • Scaling Digital Business : Example of Amazon and Alibaba
  • How the Cloud Enables Rapid Growth in SMBs
  • Example of Skullcandy using an Ecommerce Platform to Scale its Business
  • How Startups Can Use AI-Powered Tools to Scale Up
  • Case Study: Mekong Capital (A)
  • Case Study: Mekong Capital (C)

Quiz:

  • Strategy and Growth 

     

     

     

     

     

     

     

     

     

     

     

     

Learning Objectives:
  • Acquire a comprehensive understanding of the innovation ecosystem.
Module Components:

Video Lectures:

  • Strategy and Innovation – 1
  • Strategy and Innovation – 2
  • Strategy and Innovation – 3
  • Strategy and Innovation – 4
  • Strategy and Innovation – 5
  • What is Innovation?
  • Doblin’s 10 Types of Innovation
  • What is Innovation Management?
  • Importance of Product Innovation in Business
  • Design Thinking for Innovation
  • Diffusion of Innovation Theory – The “S Curve”

Readings:

  • Understanding the Innovation Matrix
  • Product Innovation: What is It and How to Do It Right?
  • The Stage-Gate Model for Product Innovation
  • Evaluating Product Innovations
  • Find Innovation Success With Real-Win-Worth
  • Steps to Implementing Product Innovation: An Overview
  • Customer Experience Innovations
  • Market-Driven Technology Roadmapping
  • Types of Business Technology
  • Driving Innovation with Technology Scouting
  • Understanding Network Effects

Quiz:

  • Strategy and Innovation 

 

Support

Please email [email protected] for any support required with respect to the program, course or platform.