Digital Business Models
This course addresses the fundamental question of ‘What is a Digital Business Model?’ This course provides the thought frameworks required to build a digital business strategy. Examples of business models of leading companies such as Phillips, Amazon, Uber, BBVA, etc. provide practical role models and inspiration for budding digital entrepreneurs and business leaders.
Course Learning Objectives:
- Identify a digital business opportunity and craft a digital value proposition.
- Review digital business models and select a suitable digital business model for your business.
- Kick start your company’s digital transformation strategy.
Syllabus
Learning Objectives:
- Identify a digital business opportunity and craft a digital value proposition.
- Review digital business models and select a suitable digital business model for your business.
- Kick start your company’s digital transformation strategy.
Module Components:
Video Lectures:
- Clarifying the Digital Business Opportunity
- Defining the Digital Value Proposition
- Examples of Digital Business Models
- Digital Transformation : Creating an Operational Backbone
- Digital Transformation : Creating an Digital Services Backbone
Readings:
- Designing a Business Model for the Digital Economy
Quiz:
- Digital Business Models
Support
Please email [email protected] for any support required with respect to the program, course or platform.