by Northwest Education | Jan 5, 2021
Building an Entrepreneurial Venture | 2020-21 This Course focuses on how the entrepreneur plans for the launch of a new business. The Course begins with a realistic look at entrepreneurship, including options from inheritance to startup, and analyzing the market...
by Northwest Education | Dec 22, 2020
Developing an Entrepreneurial Mindset | 2020-21 This Course helps the prospective entrepreneur gain a basic understanding of how to approach launching a business. The topics covered in this Course include entrepreneurial characteristics, how to find and test an idea...
by Northwest Education | Dec 19, 2020
Competitive Strategy | 2020-21 This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into non-market strategy, in which...
by Northwest Education | Dec 18, 2020
Introduction to Marketing and Branding | 2020-21 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market, building...
by Northwest Education | Dec 18, 2020
Digital Marketing – Consumers, Strategy and Channels | 2020-21 This course helps you learn the frameworks and tools required for you to kick-start your digital marketing efforts. Exemplified using digital strategies adopted by leading companies, the first part...
