UCLA PGP PRO 2023-24 I Marketing and Brand Strategy

UCLA PGP PRO 2023-24 I Marketing and Brand Strategy

UCLA PGP PRO 2023-24 I Marketing and Brand Strategy This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concepts of Cs, segmenting and defining a target market,...
UCLA PGP PRO 2023-24 I Marketing and Brand Strategy

UCLA PGP PRO 2023-24 I Growth Oriented Leadership

UCLA PGP PRO 2023-24 I Growth Oriented Leadership This course helps participants in differentiating and honoring both management and leadership skills, and the important thoughts about a manager’s ethics. The course covers topics associated with globalization...
UCLA PGP PRO 2023-24 I Marketing and Brand Strategy

UCLA PGP PRO 2023-24 I Business and Data Analytics

UCLA PGP PRO 2023-24 I Business and Data Analytics According to a study by MicroStrategy, companies worldwide are using data to boost process and cost efficiency, drive strategy and change, and monitor and improve financial performance. In an article of Harvard...