by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Introduction to Marketing and Branding This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market,...
by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Introduction to Organizations and Leadership This course sets the stage for learning about how business works and covers two important aspects of running a business – Organization and Leadership. The first half of the course provides an...
by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Introduction to Business Strategy This course starts by familiarizing participants with effective business strategies and the concept of industry attractiveness. You will learn to define and articulate strategy and its application in delivering value....
by Northwest Education | Jun 29, 2021
MAP 2021-22 | Managing People, Culture and Teams This Course focuses on the human side of business. Professor Bendersky moves from the general topic of corporate culture and how it can be consciously shaped and managed to the effective use of teams, then concludes...
by Northwest Education | Jun 29, 2021
MAP 2021-22 | Managing Effective Operations This Course shows a new entrepreneur the inside workings of a business process, viewed with precision. Professor Rajaram begins with a scientific understanding of operations management, demonstrating the steps in process...
